At a time when the world is reeling under the pressure of global climate change and environmental deterioration, Justdiggit provides just the right innovative solutions to restore our planet’s ecosystem. The website champions re-greening initiatives across Africa by inviting visitors to join the movement. Through a combination of personal narratives and colorful visuals, the website not only stresses on a call to urgency but also encourages the visitors to participate in combating this challenge and creating a greener future.
Background information
Justdiggit is working to restore degraded landscapes in Africa through re-greening projects. The website serves as a portal for the organization’s mission, projects, campaigns, and ways for visitors to get involved. It is intended for a global audience, including donors, partners, and individuals interested in environmental conservation.
Analysis
The analysis can be broken down into the following design aspects:
Content
The website is virtually captivating, communicates urgency, and shows the impact of the work. It has a vibrant and modern design and uses a mix of interactive elements to engage visitors. The balance between the content and call to action motivates users to support the re-greening projects. The website’s content is focused on educating, motivating, and mobilizing visitors to support restoration efforts in Africa. The personalised narrative and visual imagery evokes empathy and pathos in the audience.
Audience
The intended audience for the website is diverse and caters to individuals and groups interested in conservation and climate change. The website relies on donors and partners to support the initiatives financially. Sections like ‘Donate’ and ‘Partners’ highlight the tangible impact of their contributions. The website calls out Supporters, Farmers, and Businesses, providing necessary information for collaboration and educational material to communicate its mission and encourage to participate effectively.
Interactivity
The website includes several interactive features, like
Interactive maps exploring different re-greening initiatives
Storytelling through videos
Navigation & Layout
The website has a navigation bar at the top, providing access to sections like ‘What we do,’ ‘Projects,’ ‘About Us,’ ‘News & Media,’ ‘Partner up’, and ‘Donate.’ A language toggle feature is provided to switch between various languages for a broader audience reach.
Color & Typography
The color scheme primarily comprises greens and browns, which resonates with Justdiggit’s focus on the environment. The website uses these before-and-after images to highlight the impact of various techniques, such as Treecovery, Water Bunds, and Grass seed banks.
Bold heading and large fonts is used in key sections to draw attention.
Graphics
The homepage instantly captures attention with full-width before and after images of the transformation.
The website uses infographics to quantify the impact of restoration. The statistics and figures appeal to the logic of the visitors.
Storytelling is a key component of the website. High-resolution videos and photographs illustrate the impact of Jestdiggit’s work.
Conclusion
The website is designed for various audiences ranging from students to activists who are environment-conscious and want to make a difference to our planet. The interactive layout of the website creates a sense of urgency among the audience and encourages visitors to participate in environmental initiatives. The unique way of storytelling, before and after images of the landscape and infographics, succeed in capturing the attention of the audience.
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